Aimi, a company known for creating an AI-powered app for adaptive electronic music, has partnered with human artists and received $20 million in funding in 2021.
They have now launched a beta version of their new app for 5,000 users to test, allowing them to control elements of the music such as progression, bass, melody, and harmony.
The app will be free, but a $9.99 subscription is needed for full personalization features.
Aimi plans to provide analytics to the original music artists to help them understand audience engagement.
The success of the app will depend on how many users actively want to interact with the music rather than just listen.
The beta will provide some insight into this.